Facebook was only launched back in 2004 and in that time has acquired 2.3 billion global users and Thailand has emerged as a key country for the social media giant, ranking 8th in the world.
With a population of 69million, Thailand has 46million Facebook users (July 2019), that is approaching 70% of the population! India is the biggest in the world with 270m users, followed by the USA with 190m and then in third Indonesia with 130m users.
As is the case globally, the key age demographic in Thailand is those aged between 25 and 34 years old and the gender split is fairly even.
It is hardly a surprise to learn Facebook is the number one website in Thailand for monthly traffic.
So, can this social network giant continue to eat into market share? Well, analysts have pointed to a slow down and in fact, for the first time in its history, there was a 2% decline in the number of users advertisers could target for July.
So, perhaps it has now peaked, but at almost 70% of the Thai population, they haven’t done bad, have they!?